Sean Tizzle is currently working his way back, with little successes gained. He keeps releasing more music, but never penetrates the market through to the public. This year will be pivotal for him, as he has a very small window to release a hit song which would catapult him back to pop relevance.
In February 2013, Sean Tizzle, a relatively unknown act got his first hit song, ‘Shoo Lee’. Produced by D’Tunes, (the man credited with Iyanya’s success), the song served as a successful announcement for the artiste, who would later go on to dominate the year.
Hits after hits came out, and by the end of that year, he had snagged the Headies Awards for Next Rated Act, D’Tunes snagged producer of the year, and they wrapped up with celebrations. The next year, he came through with a debut album, “The Journey”, which was hugely successful, going on to win “Best R&B/Pop Album” at the 2014 Headies.
But that was about it. The next year came in with reports of problems between Sean Tizzle and D’Tunes. The producer and owner of Difference Entertainment, began the year by signing on five artistes – Q-Dot, Bad Boy Ace, D-O, ATM, and Kue Bounce. It was reported that Sean Tizzle was unhappy with the deals, and had a disagreement with D’Tunes. He moved to the US, where he hooked up with another producer Black Jerzee, to record and release music. Many speculated that he had departed the label, but Sean Tizzle was coy, even after starting off his imprint, Tizzle Nation.
“The Tizzle Nation has been a movement from Day 1.” He told NET. “At the end of the day, what I have with Difference Entertainment is a contract, some people sign for 3, 4, 5 years and after that if you want to move on you move on, if you want to stay you stay, so I think the same people should wait for me to decide if I want to move on, stay with the label or whatever the situation is, but whatever it is I hope it’s for good.”
Everything went downhill from there. The singer is still searching for his first hit since the songs from “The Journey” album, with every song made public, but failing to receive acceptance. Something had changed for Sean Tizzle. He longer possessed the magic stick, nor did his music align generously for him to thrive. Singles ‘Jalolo’, ‘Eruku saye po’, ‘Hold up’, and ‘Bottles’ failed to spark, even with a promotional budget spent, and videos released.
Basic logic will point towards causality for the failure of his music to truly capture fans; Sean Tizzle changed his winning creative formula. D’Tunes found a way to make him special, with a partnership that made both parties grow and glow. With Black Jerzee, that partnership has not been successful. The songs from the new working relationship are decent pop songs, with some straddling both the clubs and the hearts. Perhaps his malaise is not from the music, with many other factors to be considered.